Join us for American Bakery Expo educational series & trade show.

October 21-23, 2006

Atlantic City Convention Center, Atlantic City, NJ

 
FOR IMMEDIATE RELEASE
July 6, 2006

CONTACT: Heather Trusty - 703.610.0230

American Bakery Expo 2006
The Only National Retail Baking Conference and Expo in 2006


MC LEAN, VA - The Retail Bakers of America (RBA); the New York State Association of Manufacturing Retail Bakers; and the New Jersey Board of Trade have joined forces to present the largest retail bakery exposition in the United States, the American Bakery Expo (ABE) 2006 being held October 21 - 23 at the Atlantic City Convention Center in Atlantic City, New Jersey.

Designed to bring together retail bakers, decorators, suppliers and industry leaders for quality educational sessions, demonstrations and networking opportunities, ABE 2006 will feature the Professional Baker's Education Program, full of world-class speakers and demonstrators geared to fulfilling the needs of today's bakers running a successful bakery; and an exhibit hall with hundreds of vendors showcasing not only the latest products, equipment and services, but also solutions to today's baking industry problems.

"Today's professional bakers have a need for information and education on not only the latest trends and techniques for the baking industry, but also on how to successfully manage their business in today's environment," said Susan Nicolais, RBA Executive Vice President. "The American Bakery Expo will not only provide the industry with these types of educational opportunities, but also with opportunities to network among their peers and the vendor community."

Conference highlights include in-depth education sessions on current healthy food topics and trends; public relations strategies; and the business aspects of wedding cakes, as well as moderated industry forums on important industry issues like theft detection and prevention; business valuation and worth; and marketing techniques for adding wholesale accounts. Another conference feature is the various demonstrations of new industry techniques and products. This year's demonstrations include the use of infusions on fruit tarts; decorating with fondant techniques; and Asian baked goods and pastries.

ABE 2006 will also showcase the country's finest decorators during RBA's 6th Annual Creative Decorating Competition (CDC). Sponsored by General Mills, the CDC will bring together decorators from around the country as they compete for the coveted Pillsbury Grand Champion Title and trophy.

Other highlights of ABE 2006 include the 2006 National Bread & Pastry Team Championships, the Extreme Wedding Cake Challenge and the Frozen Deserts Pavilion, which focuses on gelato.

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Retail Bakers of America (RBA)-a 501(c)6 not-for-profit trade association located in McLean, VA-with membership of approximately 1,100 retail bakeries, allied suppliers, educators, students and other industry partners-is committed to the success of the retail baking industry. Founded in 1918, RBA works as the bakers' business partner and resource provider, and is the nation's premier source of industry information. For more information on the American Bakery Expo, visit the conference's Web site, www.americanbakeryexpo.com.