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2009 Media Guide
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RBA members receive significant discounts on advertising rates.
Click here to take advantage of member discounts.
Exhibit & Sponsorship Opportunities:
2009 American Retail Bakery Exposition (ARBE)
Sponsorship Opportunities:
Webinars and Educational DVDs
Advertising Opportunities:
Baker's Rack, RBA Website, The Business Owner, RBA Update, RBA NewsBrief
Mailing List Rental
Wonderful Wednesday Webinars: $100 (RBA Members Only)
RBA's Webinars are web conferences, providing retail members the ability to introduce a live demonstration/presentation over the internet. In a web conference, each participant sits at his/her own computer and is connected to the presenter and other participants via the Internet. Audio is available over the internet if the attendee is connected to speakers and a microphone. Attendees may also dial-in to the Webinar using a conference call phone number.
Offered each Wednesday, Webinars are presented by industry professionals on topics relevant to the baking community, including customer service and HR. Webinar sponsors have their company's name and logo displayed prominently on the headline slide and a 30-second promotional commercial to be read by an RBA staff member at the end of the presentation.
Click here for updates to the RBA Webinar calendar
4th Wonderful Wednesday Webinars: $250 (RBA Members Only)
The fourth Wednesday of each month is an opportunity for RBA Allied members to educate members on their product and/or service and its importance to the industry through a 30-minute or 1-hour presentation. Webinars take place from 3:00 pm - 4:00 pm EST, and are limited to 14 participants. Webinars are recorded and posted in RBA's Members-Only area. Allied GOLD members receive one FREE Webinar presentation.
RBA Educational DVDs: $7,000
RBA's DVDs range from educational presentations, decorating demonstrations and bakery tours. Sponsors receive their company name and logo prominently displayed on the cover of the DVD as well as in the video itself. DVDs are distributed to RBA members and at the American Retail Bakery Exposition.
Baker’s Rack
Rates shown are a gross rate. Half page rates apply to horizontal
and vertical advertisements.
Size |
1 Issue |
2 Issues |
3 Issues |
4 Issues |
full page |
$2,075 |
$1,650 |
$1,450 |
$1,250 |
½
page |
$1,000 |
$800 |
$700 |
$600 |
¼
page |
$500 |
$400 |
$350 |
$300 |
The Business Owner
Size |
1 Issue |
3 Issues |
6 Issues |
¾
page |
$1,000 |
$800 |
$700 |
RBA Website & RBA Update
Classified and Banner
Advertisements
Classified advertisements may
be placed in Baker’s Rack, the RBA Update and/or
RBA’s Website. Classifieds are limited to 125 words.
Prepared online banner advertisements may be placed in the
RBA Update and/or RBA’s Website. Web page availability
(subject to change): Home, News,
Events, Classifieds,
Member Login, Education/Certification,
Foundation, and Find
a Bakery. Rates below are per month, per media vehicle.
For web pages, rates are also per page.
Size |
1-3 Months |
4-6 Months |
7-9 Months |
10-12 Months |
| see mechanical specifications in Media Guide |
$75 |
$60 |
$52.50 |
$45 |
RBA NewsBrief
Sent to RBA members, each weekly edition of the RBA NewsBrief contains articles gathered from an expansive list of sources, including The Associated Press, USA Today, The New York Times , RBA Headquarters, and leading industry publications.
Please contact Ben Maitland,
Director of Advertising Sales, MultiBriefs, at (972) 402-7025 or bmaitland@multibriefs.com to place your ad in the next issue of the NewsBrief.
Mailing List Rental
RBA Allied members in good standing receive a complimentary
membership list for a one-time use at time of joining. Additional
list rentals may be requested during the membership year at
not charge for RBA Allied GOLD members and $250 per list for
Allied members. Non-member fee is $400 per list rental. Customized
lists (which can include RBA non-members in the retail bakery industry) may be provided at $1.00 per name. Information provided
includes company name, primary contact and mailing address.
Special Discounts and Premiums
RBA Members in good standing receive a 10% discount off advertising
costs. Guaranteed cover or special positions can be reserved
for a 15% premium charge. Charitable foundations are eligible
to receive a 25% discount from the gross rate. Discounts do
not apply to mailing list rental.
For additional sizes, inserts, direct mail or
other advertising opportunities, contact Aleksandra Syska, Director of Member Relations & Communications, at
(703) 610-0241 or by e-mail at asyska@rbanet.com.
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