FOR IMMEDIATE RELEASE
May 1, 2008

CONTACT:
Aleksandra Syska
1.800.638.0924
asyska@rbanet.com

EXPLOSIVE PRICE INCREASES ON COMMODITIES COULD DETERMINE FUTURE OF RETAIL BAKERIES

rba tESTIFIES AT JOINT ECONOMIC COMMITTEE HEARING DISCUSSING ECONOMIC IMPACT OF INCREASED FOOD PRICES ON RETAIL BAKERIES

McLean, VA – The Retail Bakers of America testified before the Joint Economic Committee on May 1, 2008, stating that the impact of high food prices has taken a toll on bakery owners, leading them to wonder if they will be able to stay in business or if they will be forced to close their doors.

In response to the rising prices of commodities, retail bakeries have increased their product prices, attempting to sell their way out of difficult times. As the economy nears its breaking point, owners are determining their next survival tactic. Cutting labor, reducing hours, tightening inventories, and eliminating waste are options in attempting to seek out economies of scale.

RBA’s First Vice President, Richard Reinwald, owner of the 20-year-old Reinwald’s Bakery, in Huntington, NY, urged Congress to look for a rational policy that would allow bakery owners to bring their product to the market at reasonable prices. “The proper balance between food and fuel is necessary to be sought out so that American families can enjoy wholesome diets and still live within a reasonable budget.”

A significant drop in bakery product volume has been common throughout the country. Consumers, who are now placing bakery purchases on credit cards, are more frugal. Bakeries are unable to provide donations to local food pantries, which have relied on them for support.

According to Senator Charles Schumer, D-NY, Chairman of the Joint Economic Committee, American families have experienced an overall 4.5 percent price increase in the last year. The cost of oil and eggs has doubled. Flour costs have increased by as much as 32 percent, with milk up by 20 percent. Rye bread, in short supply and already being imported from Europe, has also experienced a significant increase in its cost.

Reinwald also spoke today to Fox Business News and has been interviewed by several newspapers, including Newsday, NY, regarding this industry crisis. Lynn Schurman, RBA’s President and co-owner of Cold Spring Bakery, MN, discussed yesterday on Bloomberg’s “On the Economy”, the concern of rising food prices in the United States and the impact it is showing on Americans.

Reinwald, whose bakery produces pies, breads, fancy cookies, birthday and wedding cakes, stated, “It will be a sad day for American families when they are forced to celebrate without a birthday cake.”

About Retail Bakers of America
Founded in 1918, the Retail Bakers of America (“RBA”) is a 501(c)(6) not-for-profit trade association committed to the success of the retail baking industry. RBA is the nation’s premier source for industry information serving its 1,100 retail bakeries, industry suppliers, educators, schools and student members. RBA was an active participant in the “Band of Bakers” March on Washington in 2008, stressing the urgency of the current wheat crisis and calling for a re-assessment of the infatuation with ethanol production. For additional information and sample letters for consumers to send to their congressperson and senators, please visit www.rbanet.com.

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