| FOR IMMEDIATE RELEASE
April 14, 2008
CONTACT:
Aleksandra Syska
1.800.638.0924
asyska@rbanet.com
McLean, VA – Lynn Schurman, CD, co-owner of the 62-year-old
Cold Spring Bakery in Cold Spring, MN, was appointed President
of the Retail Bakers of America at a special installation
banquet in St. Paul, Saturday, April 5.
Schurman’s term begins at a time when the industry
is faced with several challenges. Rising commodities prices
driven by an increased worldwide demand has led to an increase
in the cost of bakery products. A participant in RBA’s
March on Washington, held March 12 in conjunction with the
American Baker’s Association, Schurman states the price
hike is necessary in order for small bakeries to survive.
"I am excited to begin my year serving the baking industry
as the President of RBA. We face many economic challenges
but we must use these challenges to bring our industry together
and make it stronger. We need to put a new face on the baking
industry in the eyes of the consumer and move away from the
image of the tired baker making the donuts to finding our
own ‘Emeril’ in the baking world" says Schurman.
Schurman is no stranger to volunteer work. She has served
on the Board of Directors for the Upper Midwest Bakers Association,
Minnesota Chamber of Commerce and Cold Spring Hometown Pride
Festival Committee. She also serves on the Rocori School Board
where she has served as chairman for nine years.
Also serving with Schurman as officers of RBA are Rich Reinwald,
CMB, Reinwald’s Bakery, Huntington, NY, 1st Vice President;
Rick Boone, Rick’s Bakery, Fayetteville, AR, 2nd Vice
President; and Bruce Bennyhoff, Dawn Foods, Jackson, MI, Treasurer.
About the Retail Bakers of America
Retail Bakers of America (RBA)—a 501(c)6 not-for-profit
trade association located in McLean, VA—with membership
of approximately 1,300 retail bakeries, allied suppliers,
educators, students and other industry partners—is committed
to the success of the retail baking industry. Founded in 1918,
RBA works as the bakers’ business partner and resource
provider, and is the nation’s premier source of industry
information. More information is available at www.rbanet.com.
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