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Para Español
The Retail Bakers of America (RBA) has formed
a partnership with CANAINPA, the National Chamber of the Bread
Industry of Mexico, in an effort to reach more Spanish-speaking
bakers in the U.S. RBA’s board of directors approved
the proposal at the September board meeting in Las Vegas.
“As the fastest growing segment of the baking industry,
RBA is dedicated to fostering a welcoming environment for
Spanish-speaking bakers,” said Mike Kalupa, president
of RBA.
As part of the agreement, CANAINPA is offering RBA members
a discounted subscription to its magazine, El Mundo Del Pan,
as well as discounts on advertising rates. RBA members can
also attend CANAINPA’s baking school in Mexico City
at a reduced rate.
The two associations plan to link Web sites
and share editorial content in both English and Spanish. In
addition, CANAINPA will feature RBA news in its magazine.
Monica Chinisaz, the newest addition to the RBA team, will
coordinate the partnership. A recent honors graduate of James
Madison University, Monica majored in International Business
with a concentration in Marketing and a minor in Spanish.
She is fluent in both English and Spanish and looking forward
to working with CANAINPA (La Cámara Nacional de la
Industria Panificadora) in assisting RBA in supporting Hispanic
member bakers residing in the United States.
“I am thrilled to have the opportunity to work with
CANAINPA, and I am sure the relationship between both organizations
will prove to be mutually beneficial, said Monica. “We
are working very closely with CANAINPA to develop new benefits
and services for RBA members, including subscription and advertising
discounts on CANAINPA’s official publication, as well
as educational opportunities. We will have updates coming
soon!”
During the next several weeks, we will begin to translate
various sections of the website into Spanish. If you have
any questions in the meantime, please do not hesitate to contact
Monica. She can be reached at (703) 610-0230, or 1-800-638-0924,
ext. 230. You can also email her at: mchinisaz@rbanet.com.
Please visit here for more information about CANAINPA.
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