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In This Issue: • RBA Heritage Bakery Road Tour • NEW Member Benefit - Travel Insurance • Affiliate News - Greater Cincinnati RBA RBA Website: 2009 American Retail Bakery Exposition
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The simple act of the 2009 RBA Heritage Road Tour has caused a catharsis in my view of RBA. When talking to bakers, suppliers and media I always spoke about programs and benefits, about conventions and education sessions or insurance discounts. As I diagnose the meaning of RBA I realize these are merely symptoms and not the heart. Although these are all very important activities and goals for the RBA, I have come upon a very different pathway to RBA importance. I feel the true meaning and purpose of the RBA can be summed up in six words; Community, Inspiration, Innovation, Networking, Support and Representation. First and foremost is a sense of community . Bakers across the south have welcomed my boys with open arms and warm hospitality. From the heart of a father I say thank you. I once dropped a wedding cake 40 miles and 1 hour before the reception. A nearby bakery, who I didn't even know opened their shop to me and allowed me to repair and restore the cake, community in the most basic form. Inspiration is Charlie Feder of Rossmoor Pastries saying, “Show no fear”; Porto's Bakery in Los Angeles starting out of a kitchen and growing to a multi-million dollar sales figure. Or maybe it's witnessing the baking struggles of 17-21 year olds at the Skills USA Baking under a competitive situation. An inspiring event I just had the privilege of judging. Innovation is new product marketing where the techniques and trials often are developed at the retail bakery level as cost and flexibility are difficult at the large companies. It is Werner Simon seeing something in Europe and testing its adaptability to American sensibilities. Support is being your corporate board. Creating and monitoring opportunities such as our cookie poll that no one bakery could muster. We are a liaison with a voice that our allied community recognizes. Networking – The simple act of interacting with bakers across the country. We are being afforded a wonderful opportunity today in new communication techniques that makes connecting with bakers and your customers easier and more effective. Did you “tweet” to RetailBakers on Twitter today? Last but not least is representation . No matter how you feel about it or which side of the aisle you are on, governments at local, state and national levels are becoming involved in your business. RBA is a powerful non-profit voice that represents the “Mom & Pop” main street business. Always remember politicians love us and need our support. This, to me, is the heart and soul of the RBA. How do you feel? E-mail me. Richard Reinwald, CMB |
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Reserve your exhibit booth today! View the floor plan and current list of exhibitors online. Contact Elizabeth Bear at (703) 610-0245 for more information. Your Benefits in Attending:
Unique business lectures and keynote speakers will provide knowledge to impact your bottom line! The Price Is Right: With a low registration rate for this 3-day conference, you won't want to miss out. |
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It's coming to Charlotte next week - home of the 2009 American Retail Bakery Exposition (ARBE)! The Road Tour continues through North Carolina, Virginia, District of Columbia, Maryland and Pennsylvania. Are you following Gregory and Thomas Reinwald on Twitter? Search for RetailBakers and visit www.rbanet.com/2009RoadTour.htm for tour updates. See what other bakeries are doing, photos of new products and things they see.
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Recruit new members to RBA and earn a cash prize for each new RBA member! Winners will be recognized and prizes awarded at the American Retail Bakery Exposition (ARBE) in Charlotte, NC, October 18-20, 2009. Use your cash towards next year's RBA membership dues, ARBE registration, to pay bills or purchase ingredients! * Package available to current RBA members only. Not a current member? No problem! Join today to begin earning cash!
PACKAGE 1 STIMULUS REWARDS
PACKAGE 2 STIMULUS REWARDS
Start Recruiting Today! Here's how:
For more information, visit www.rbanet.com/stimulus.htm. |
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The Skills USA competition took place in Kansas City, June 25-26, 2009. All participants received a Certificate of Appreciation from RBA and a one-year, free, student membership. RBA's Retail Baking Industry Foundation, whose primary mission is education, awarded the winners in the Skills USA post secondary level competition with free registration to the American Retail Bakery Exposition (ARBE), airfare (travel), two nights hotel stay at the Westin, and two tickets to the Awards Reception sponsored by the California Raisin Marketing Board. "RBA's American Retail Bakery Exposition (ARBE) is a beneficial educational opportunity for students who want to learn and grow in the baking industry," said Paul Sapienza, Secretary, RBA Foundation Board. Additionally, the first, second and third place winners received a $300, $200 and $100 American Express gift card, respectively. "The enthusiasm of the students is contagious," said RBA President Richard Reinwald, CMB, and past judge of the competition. "These students have sought education in pastry and baking after high school, with some baking experience required by their school. RBA, through its Foundation, maintaints a presence in this educational setting." Kudos to former RBA Board member, Pete Fendt of Quality Pastry Shop, Fargo, ND, who, through his diligent work, made this year's contest a success. |
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RBA has partnered with Travel Guard to provide travel insurance to its members. The program offers a number of travel insurance plans, including trip cancellation, trip interruption, trip and baggage delay, missed connection, baggage and person effects, emergency medical transportation, car rental collision, job loss coverage and more! Click on www.rbanet.com/programsall.html to review and purchase insurance. |
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BAKERY FOR SALE HIGH-END BAKERY FOR SALE, LOWER WESTCHESTER COUNTY, NY EQUIPMENT FOR SALE HOBART 140 QT. MIXER Comes with a 140 qt. bowl, paddle and hook, 80 qt. adapter, 80 qt. bowl, paddle and hook. These are used items and usable. They are things we are not using now. We also have another 140 bowl if someone is interested but it would not be free with the mixer. The bowls are all tin bowls and in good shape but need to be retined at some point. The mixer is 220 volt not 208 like the newer ones but we ran it for many years on 208 and the maximum capacity was a little lower at 208 volts but not much different. Price: $3,000 plus shipping OBO. Contact: Dale Schurman, Cold Spring Bakery, Cold Spring, MN 56320, (320) 685-8681. EQUIPMENT NEEDED USED RACK OVEN EDHARD 6 QT. FILLER WITH DOUBLE SPOUT EDHARD BASE, FILLER UNIT AND DECORATING HOSE TO ICE CUPCAKES WARMING KETTLE
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RBA Members receive a special discount during the month of July! 10% off ALL store products* ADDITIONAL 15% off * Does not include RBA Boutique items |
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Cancer Care's Cupcakes for a Cause™ -
RBA is a proud supporter of the 6th Annual Cupcakes for a Cause™ Week, benefiting Cancer Care for Kids®. Cancer Care for Kids provides free professional counseling services to children who are facing the challenges of a cancer diagnosis — either their own or that of a parent, sibling or other family member. From September 21–27, 2009, bakeries can sell up to three times as many cupcakes, generate positive media coverage, and support a great cause at the same time! Signing up is free and easy! Go to www.cupcakesforacause.org to sign up for FREE collateral material (posters and counter stands) for your bakery and find out more about this year's campaign. Questions? Contact Mandy Kessler, Cancer Care, at (212) 712-6166. |
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KIDS DIVE INTO PIES AT CONEY ISLAND At 4 pm, Sunday, June 28, at Coney Island's Picnic area the crowd gathered to watch children from all over the tri state area, compete for the title of "2009 Champion Pie Eater." This annual event sponsored by the Greater Cincinnati Retail Bakers Association has continued for the past 17 years, with each contest being more competitive. Girls and boys ages 8-12 were chosen at their local neighborhood retail bakery to compete in a “Eat-Off” for the championship. “Kids get on their swim suits, and literally dive into the pies in search of the treasure,” says Greg Gottenbusch of Servatii Pastry Shop, and President of the Bakers Association. The Whipped Cream Pie has inside a secret object which they must find without the use of hands, it runs in three heats, with the winner from each heat competing again in the finals, by that time everyone is covered with whipped cream, a very tasty mess. First second and third place receive money and all receive a trophy, plus the contestants are treated to a day at Coney with their family, including dinner at the Bakers Association Picnic Site. Besides the pies there was a big display of brownies and cookies and the individual bakeries have their annual brownie and cookie competition. For more information, contact Mary Ann Acree at (859) 727-4146. |
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Visit the RBA Events page for a complete listing of events and information. Use the National "Day" listings to promote your business and products!
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