Retail Bakers of America

RBA Update

In This Issue:

• President's Letter

• RBA Staff

• Merchandising Makeover

• Membership Drive

• New Members

• Newsmakers

• Webinar

• Certification

• Member Benefit Program

• Advertising Opportunities

• RBA Store

• RBA Library

• Industry News

• Upcoming Events



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Monthly information resource for and about the members of the Retail Bakers of America.
February 2009   ©2009Retail Bakers of America
 


Important Letter from RBA's President


Dear RBA Members,

I want to share with you the direction that RBA is going in regards to filling our EVP position. Susan Nicolais retired from the RBA in January.

We had begun a search process to fill her position and several of you helped review the applications that we received for the position. At the Executive Committee meeting, we reviewed the process up to this point and concerns were raised about hiring an outside person in the midst of the economic downturn that the country is going through. Our revenue from the 2008 show is less than expected, membership retention has increased but new member recruitment is down and we have concerns about vendor participation in the October show if the recession continues throughout the year. 

Several Executive Committee members were concerned about bringing an outside person in as our EVP when we are having concerns about revenue and with the knowledge that it would take six-to-eight months for the person to get up to speed. We had several interested internal candidates, including Rick Bittner and Paul Sapienza. Rick and Paul asked if we would be interested in the possibility of the two of them sharing the position. The rest of the Executive Committee went into Executive Session to discuss this possibility. We looked at possible conflicts and concerns as well as benefits from having two people sharing the position.

After much discussion, we agreed to offer Rick and Paul an interim shared position. Both will be working from home offices with complete access to RBA data, which will continue to be hosted at the Association Management Group (AMG). We have also signed an 11-month contract with AMG at a greatly reduced rate to provide us with office space, accounting and payroll services for Aleksandra Syska, Director of Member Relations & Communications, and Howard Cook, our new Member Services, Certification Specialist. This will allow Rick and Paul enough time to make decisions on the best location for our staff office. 

Executive Committee members feel that we will benefit greatly by having Rick and Paul share the position given their locations and connections in Chicago and New York. For legal purposes, Rick will assume the title of Executive Director and Paul will have a title as Administrative Vice President and duties will be delineated in contracts and procedural documents that are being developed. Paul will be resigning his position with the New York association so that we do not have any conflicts of interest. Rick assumed his position on February 1 and Paul will begin work on March 1.

I am confident as we move forward that this will be a very positive move for RBA and I look forward to working with both of them.

If you have any questions, give me a call.

Lynn Schurman
President, RBA
320-492-1330 (cell)
320-685-8681 (work)
320-685-3105 (home)

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RBA's Staff Members


 

RICK BITTNER
Executive Director
Direct: (703) 610-0272; E-mail: rbittner@rbanet.com
Rick is from Lake Geneva, Wis. and is the third generation in the baking industry. After 15 years as a "hands on" bakery owner, he sold the business and joined BakeMark USA. Rick is recently retired after 18 years as a Regional General Manager directly responsible for BakeMark's Milwaukee/Chicago branch and oversight of the Cincinnati branch. He holds an undergraduate degree in Finance and a Master's in Management.


PAUL SAPIENZA
Administrative Vice President
Direct: (703) 610-0269; Email: psapienza@rbanet.com
Paul is from Elmont, N.Y. and is the second generation in the baking industry. In 1973 he took over a retail bakery from his parents, which also had a wholesale division manufacturing Italian pastries. The retail store is managed by his wife, Roseanne, and son, Andrew. In 2007, Paul merged the wholesale business with the Brooklyn Cannoli Company which continues to manufacture under the Sapienza Pastry label. Paul also served as past president of the New York State Association of Manufacturing Retail Bakers. He holds an undergraduate degree in Accounting.

ALEKSANDRA SYSKA
Director, Member Relations & Communications
Direct: (703) 610-0241; E-mail: asyska@rbanet.com
Aleksandra has been working with RBA's membership for the past 11 months in McLean, Va. Her late grandparents owned The Plaza Bakery in Arlington, Va. and were members of the RBA. She holds an undergraduate degree in Journalism, Mass Communication and Business Marketing, and is pursuing her Certified Association Executive (CAE) credential. She is thrilled to be working with and learning from members of the baking community.

HOWARD COOK
Member Services, Certification Specialist
Direct: (703) 610-0230; E-mail: hcook@rbanet.com
Howard is from Arlington, Va. He has a strong background in local and state governmental development and management. He has worked over 20 years for various national, state and local associations and government municipalities. With his acquired skills in team-building, program management and member services, he will be a great asset to RBA. He holds an undergraduate degree in Business Administration and is currently working on a new catering business venture in which he serves as an account representative and events developer.

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Merchandising Makeover:
Pillsbury Bakery Edition Contest


Brought to you by Retail Bakers of America and the Pillsbury Bakery Institute

GRAND PRIZE:
One (1) Grand Prize Winner will receive a store front Merchandising Makeover for his/her bakery valued up to $5,000!

HOW TO ENTER:
1.   Fill out the contest Official Entry Form completely and accurately.

2.   Attach your Essay and Photos describing why your bakery needs a makeover.

  • Essay must be 250 words or less, in a readable font.
  • A maximum of five (5) photos will be accepted for each entry.

3.   Mail your completed official entry form, essay and photos to:          
           Merchandising Makeover: Pillsbury Bakery Edition Contest
           P.O. Box 72919
           Rockford, MN  55572

Open to members or authorized representatives of the Retail Bakers of America association who are legal residents of the United States residing in one of the 50 United States or the District of Columbia 18 years of age or older as of February 16, 2009. Sponsored by General Mills Sales Inc., One General Mills Blvd., Minneapolis, MN  55440. Odds of winning depend on the number of entrants.

Entries must be postmarked by May 1, 2009.


COVERAGE FROM 2008 WINNER - LUBELEY'S BAKERY & DELI

Lubeley's Bakery Wins Makeover from Pillsbury
Ch. 2 (FOX), St. Louis
February 1, 2009
A St. Louis bakery wins a nation-wide honor and the prize is a make-over and a visit from an American icon. After 70 years in business, Lubeley's Bakery at 7815 Watson Road in Marlborough celebrated the honor and 70 years in business Saturday.

72-year-Old Mom-and-Pop Bakery Wins National Makeover Contest
KSDK.com (NBC), St. Louis
February 1, 2009
The Pillsbury Doughboy may have attracted people initially to Lubeley's Bakery and Deli on Watson, but it's what they bake that keeps customers coming back.


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Coverage of 2008 Membership Drive
"CONNECTIONS"


Thank you to all who participated in RBA's 2008 membership drive, which concluded December 31, 2008. Twenty-one new members were welcomed to the Retail Bakers of America by members like you who shared the value of their RBA membership with their peers.

RBA is pleased to announce the winners of the 2008 RBA “CONNECTIONS” Membership Drive, who received a percentage discount off their 2009 membership dues. Congratulations!

1st Place
Ramon Zayas, Donato's Bakery, Utica, N.Y.

2nd Place
Rosanne Rush, Magnificent Edibles, White Plains, N.Y.

3rd Place
Sharon Alexander, Sweet Sensations, Newnan, Ga.
Mistie Underhill, Busy B's Bakery, Cedar Hill, Texas

Our contest may officially be over, but we encourage you to continue spreading the good word about the Retail Bakers of America and invite others to membership.

Thank you for your continued support of the advancement of bakery businesses and helping the industry GROW!


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Welcome New RBA Members!


RBA wishes to welcome our newest members from December and January!

ALLIED
BakeSmart- Legacy USA
Greenwood, IN
Ray Clements

Gluten Intolerance Group of North America
Auburn, WA
Cynthia Kupper

Lockwood Manufacturing
Brantford, ON, CANADA
Sharon Butler

INDIVIDUAL
Danny Angelopolus
Brockton, MA

Marianne Sussman
Minneapolis, MN

Adam Duke
Charlotte, NC

Ellen Kotlarz
Charlotte, NC

RETAIL
Boosalis Bakery
Miamsburgh, OH
Matthew Boosalis

Down Home Baking Company
Charlotte, NC
Christine Strzepek

Lola Cookies @ Treats
Leesburg, VA
Lorraine Hooper

Nino's Italian Wholesale Bakery
Punta Corda, FL
William Levi

Steubenville Downtown Bakery, Inc.
Steubenville, OH
Alex Kamarados

The Blackberry Bakery
Derry, NH
Rhona Crandall

The Cakery
Dayton, OH
Thomas Kennedy


SCHOOL
Madison Area Technical College
Madison, WI
Maureen Egan

Washington County Community College
Calais, ME
Marie Emerson

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RBA Member Newsmakers


Congratulations to Mike "Top Banana" Lawrence of Havana Banana Breads in Laurel, Md, who was featured in The Washington Post Magazine in the "Making It" section on February 15. You can also view this article by clicking here.

Congratulations to Manderfield's Home Bakery (locations in Appleton and Menasha, Wis.) for being named the Bakery Operation of the Month for January 2009 and to the Valley Bakers Cooperative Association, Greenville, Wis. for being named the Bakery Operation of the Month for February 2009 by the Wisconsin Bakers Association.  Visit www.wibakers.com for more information.

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Webinar Program - Gluten-Free Baking


RBA new Webinar program continues. Webinars are presented the first and last Wednesdays of every month, covering topics relevant to retail bakers.

LIMITED SPACE AVAILABLE! Register today by emailing asyska@rbanet.com with your contact information.

MARK YOUR CALENDARS AND RSVP!
Wednesday, February 25, 3:00-4:00pm EST
"Gluten-Free Baking: Gaining Consumer Confidence"

This program will profile gluten-free consumers, the market potential and ways to gain the trust of this unique market niche.

Program Goals: At the end of this presentation attendees will be able to:

  1. Identify the different forms of gluten sensitivities and the potential gluten-free market size
  2. List how gluten-free consumers make purchasing decisions
  3. Identify ways to gain consumer trust in your bakery/products

Presented by:
Cynthia Kupper, RD, Executive Director
Gluten Intolerance Group of North America, Auburn, Wash.
www.gluten.net 

Background:
Cynthia Kupper, RD, with expertise in celiac disease, gluten intolerances, and the gluten-free diet. She has been an invited expert speaker on the NIH Celiac Consensus Panel, Health Canada/FARRP testing meetings, and before the FDA. She is a national speaker for patients, health care professionals and the food industry. Her publications include numerous peer-reviewed journal articles, a continuing education manual for dietitians and patient education materials.

In her job as the Executive Director of the Gluten Intolerance Group of North America, a national nonprofit organization, she has successfully launched three food industry-related programs: the Gluten-Free Restaurant Awareness Program, the Gluten-Free Certification Organization, and the Gluten-Free Food Service Accreditation. For 13 years, she has worked with large corp. restaurant chains to provide gluten-free menu options to their patrons. With the acquisition of a similar program, she also works with individual eateries. The Gluten-Free Certification program provides a high quality, third party certification program for gluten-free certification. The success of these programs allows consumer to have a higher level of trust and confidence in dinging out and shopping for gluten-free products. The Gluten-Free Food Service Accreditation program helps all type of food services to establish Best Practices for gluten-free food production, through policies, procedures, training and monitoring.

CALL FOR PRESENTERS!
RBA is seeking presenters for future Webinars. If you are interested in becoming a guest speaker or have a topic you're just itching to know more about, please contact me.

What is a Webinar?
Webinars are web conferences, providing the ability to introduce a live demonstration/presentation over the internet. In a web conference, each participant sits at his/her own computer and is connected to the presenter and other participants via the Internet.  Audio is available over the internet if you are connected to speakers and a microphone. You may also dial-in to the Webinar using a conference call phone number. You will need to download the web conference (GotoMeeting) program to access the Webinar. There is no cost to download the program, only a few moments of your time.

Is there a cost to participate?
There is no charge to RBA members to participate in the Webinar.  Webinars are available only to members of the RBA.

Is there a limit to how many people can participate in the Webinar?
There is VERY limited space available. Attendance is on a first-come, first-serve basis. Register EARLY.

How do I register for the Webinar?
Send an e-mail to asyska@rbanet.com with your name, title, bakery name, address, phone and e-mail address. You will receive conference log-in instructions if space is available.

For further instructions on participating in the Webinar, visit the Webinar page to view a PowerPoint presentation.

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Congratulations to our Newest Certificant!


RBA is proud to congratulate the following RBA member for obtaining her certification:

Ms. Sarah Crews, CD, Taste of Elegance, West Carrollton, Ohio

Want to join the ranks of certified professionals? For more information on RBA's certification program, contact Howard Cook at (703) 610-0230, e-mail hcook@rbanet.com or visit RBA's Certification site.

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NEW Member-Benefit Program - Freight


RBA Freight and Freight Administration Program
RBA is aware of the difficulties caused by higher fuel costs making it more expensive for you to ship your products. Therefore we have taken some steps to help.  Our new Freight Services Member Benefit program uses bulk buying power to get you very low rates – and still uses only the top-rated motor carriers in the country.

Your freight costs could be cut from 10-30% using LMI's group freight rates.  

  • Rates are frozen to protect delivered pricing programs and prevent profit loss from unforeseen rate increases
  • Fuel surcharges 65% lower than industry average (see attached data sheet)
  • Carrier contracts are used to prevent future under-charge claims
  • Most carrier service charges are waived or reduced (see attached data sheet)
  • Only major, service-oriented carriers are used with Canadian and Mexico Coverage
  • No contracts to sign

Concat us for a free no-obligation analysis and start saving on your shipping.

Logistics Management Group
Contact: Paton Sellers
3519 Pelham Road, Suite 105
Greenville, SC 29615
Phone: (864) 458-7867
Fax: (864) 458-8103
E-mail: psellers@lmiservices.com
Website: www.lmiservices.com

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Advertising & Sponsorship Opportunities


Wow! New methods of getting your message out to the community are growing!

Check out our 2009 Media Guide for rates and offerings, then contact Aleksandra Syska at (703) 610-0241 or e-mail asyska@rbanet.com to place your advertisement in Baker's Rack magazine, The Business Owner newsletter, and/or the RBA Update.

RBA also offers sponsorship opportunities for the 2009 American Retail Bakery Exposition and Wonderful Wednesday Webinars.

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RBA Store


Check out RBA's NEW Baker's Boutique!

RBA's new store features an entire new line of gift and apparel items with RBA's logo! A grand assortment of apparel for him, for her, and for your pets! Great items for your bakery and office too! Visit www.cafepress.com/retailbakers.

RBA's Store book products are also available online. Browse through the online Store Guide for a complete list of resources. Due to limited quantities, RBA cannot guarantee items will be in stock.

RECEIVE A FREE BAKERY EXPANSION GUIDE WITH ANY BOOK ORDER!
If you are considering business expansion, this overview of the process will help you decide what direction to take. Learn how to avoid the pitfalls of expansion from retailers who have successfully survived it. Included in this edition - among other things - are checklists, lists of resources and "Stories from the Trenches."

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RBA Library Finds a New Home
at Johnson & Wales University, Providence, R.I.


The Retail Bakers of America (RBA) announces the permanent loan of the RBA Library to Johnson & Wales University Culinary Arts Museum in Providence Library, R.I. The Collection shall be referenced as the Retail Bakers of America Special Collection at the Culinary Arts Museum, Johnson & Wales University .  

The Collection consists of over 500 books and almost 300 periodicals on the baking industry. The publication dates for over 500 books range from 1909 through 1998. Periodicals titles include Bakers Helper (1888–1962) and Bakers Weekly (1939–1969).

“The RBA Board of Directors has determined that it would be beneficial to members and the baking industry to make the collection available to the public,” noted Lynn Schurman, RBA President and owner, Cold Spring Bakery, Minn. “By working with Johnson & Wales University, RBA is making access to the collection easier and ensuring the availability of important past works.”

Many of the items in the Collection are one-of-a-kind publications and cannot be removed from the Culinary Arts Museum , but may be reviewed onsite. The Collection will be subject to JWU's Culinary Arts Museum 's "Fees for Photographic Reproduction" and "Guidelines and Application for Photographic Reproduction.”

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Industry News


Here is a look at what is occuring in the industry. The statements and view points expressed in these news stories are in no way a reflection of the views and opinions of RBA, as these articles are presented for your information only. We encourage you to contact the publication's editor with your comments. Thank you.

COBRA Stimulus Change
The Benefit Companies of Wisconsin
According to Traci Bell of BeneCo of Wisconsin, the following are proposed changes in Cobra Continuation Insurance in the Stimulus Package:

As you may have heard, the Economic Stimulus package has passed the House and Senate and is expected to be signed by President Obama tomorrow.  In this bill includes a provision regarding COBRA insurance coverage.  While there have been a couple of different versions of this throughout the process, the final version is slimmed down from the original suggestions.

The COBRA provision would slash 65% off the price tag for health insurance for many laid-off workers seeking to extend coverage through their former employers. This coverage would be subsidized by the government for up to nine months , however not everyone will be eligible. To qualify, workers must have been laid off between Sept. 1, 2008, and Dec. 31, 2009, and their annual income in the year they receive the subsidy can't exceed $125,000 for single people or $250,000 for couples.   Someone on COBRA prior to Sept. 1, 2008 would not qualify.  Also someone who voluntarily terminated their employment during this timeframe would not qualify.

Workers laid off from last September onwards who declined Cobra will be given a second chance to enroll. Jobless workers in states that have enacted Cobra-like laws that apply to smaller employers will also qualify for the subsidy.  

The changes may or may not make Cobra affordable for everyone, but may bring coverage within the financial reach of some workers.

Once the bill is signed it is tentatively set to be implemented by March 1. Please note that changes could still occur as this is yet to be signed into law.  

Peanut Corp. of America Expanded Product Recall
Peanut Corporation of America (PCA) is voluntarily recalling all peanuts and peanut products processed in its Blakely, Georgia facility since Jan. 1, 2007. Previously, PCA announced a recall of peanut butter and peanut paste. PCA sells its products to institutional and industrial users for service in large institutions or for sale and further processing by other companies. PCA does not sell peanuts or peanut products directly to consumers in stores.

Satisfying a Taste for the Home Grown
The Boston Globe

Ben and Adrie Lester began selling bread they had baked and vegetables they had grown because they felt passionately about eating and sharing good food. When they shifted their Wheatberry business from farmers' markets and wholesale to a small storefront here, they found a hungry audience. "The first two weeks we were open, people just started pouring through our doors," Ben Lester says.

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Upcoming Events & Holidays


  Visit the RBA Events page for a complete listing of events and information. Use the National "Day" listings to promote your business and products!

 

FEBRUARY 2009
Bake for Family, National Cherry Pie and Fabulous Florida Strawberry Month

16 - President's Day

19 - Chocolate Mint Day

24 - Mardi Gras / Paczki Day

25 - Webinar - Gluten-Free Baking: Gaining Consumer Confidence
Retail Bakers of America
For more information, contact Aleksandra Syska at (703) 610-0241 or asyska@rbanet.com

27 - March 1 - Annual Convention
Upper Midwest Bakery Association
Crowne Plaza, St. Paul, Minn.
For more information, contact Curt Borchert at cjborche@hickorytech.net

28 - Certified Decorator (CD) Practical Exam
Retail Bakers of America
Crowne Plaza, St. Paul, Minn.
For more information, contact Howard Cook at (703) 610-0230 or hcook@rbanet.com


MARCH 2009
Employee Spirit Month

4 - Webinar - "Presenting a Positive Image on the Phone"
Retail Bakers of America
For more information, contact Aleksandra Syska at (703) 610-0241 or asyska@rbanet.com

4 -Meeting and Demonstration
Greater Cincinnati Retail Bakers Association
For more information, contact Mary Ann Acree at (859) 727-4146 or maryanngcrba@insightbb.com

8 - Daylight Savings Time Begins

9-11 - Restaurant Expo
Wisconsin Bakers Association
Midwest Airlines Center, Milwaukee
For more information, contact Dawn Renz Faris at (800) 589-3211

17 - St. Patrick's Day

19 - National Caramel Chocolate Day

21 - Maple Syrup Day

29-30 - Workshop
Greater Southwest Retail Bakers Association
Amarillo, Texas
For more information, contact Sherrell Wilson at sherrellslatonbakery@yahoo.com


APRIL 2009
National Decorating and National Pecan Month

1 - Webinar - "Expectation Setting/Weasel Words"
Retail Bakers of America
For more information, contact Aleksandra Syska at (703) 610-0241 or asyska@rbanet.com

1 - Meeting and Demonstration
Greater Cincinnati Retail Bakers Association
For more information, contact Mary Ann Acree at (859) 727-4146 or maryanngcrba@insightbb.com

9 - Passover

10- Good Friday

12 - Easter

14 - Bakers Forum
Wisconsin Bakers Association
The Swiss Colony, Monroe, Wis.
For more information, visit www.wibakers.com

19-20 - Board of Directors Meeting
Retail Bakers of America
Providence, R.I.

25-26 - Certified Baker & Certified Master Baker Practical Exam
Florida Culinary Institute
West Palm Beach, Fl.
For more information, contact Howard Cook at (703) 610-0230 or hcook@rbanet.com

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RBA Update Submissions
The RBA Update e-newsletter is sent to all members of the RBA. If you would like to contribute to the Update, please send submissions to Aleksandra Syska by the 20th of each month.

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Retail Bakers of America
8400 Westpark Drive, 2nd Floor
McLean, VA 22102
(800) 638-0924
info@rbanet.com